Side Group

Development of our group of companies began in the Peace Country in the early 1950’s and more specifically in Grande Prairie in 1969 with the launch of Northern Metalic Sales – our wholesale distribution business.  Over the course of our ½ century history our experience in supply chain management, project development and transportation has evolved to reach far beyond our expectations and this region.

Today we boast a group of successful complementary companies based in Grande Prairie that involve property and land development, rail reload and transportation, industrial supply, oilfield distribution, and finance. We understand what agility in supply chain management means not only to us but to our vendors & customers.

We manage very broad inventories that originate around the world for dispatching in other parts of the globe.  Between Northern Metalic Sales and Baron Oilfield Supply alone, we direct the movement of 1/2 billion dollars of goods annually from our Grande Prairie operations. Our warehouses are modern, our systems are current, and our people are engaged.

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Our Affiliates

Baron Oilfield

Baron Oilfield Supply

Baron Oilfield Supply is among a handful of privately held, independent oilfield supply stores in North America. Baron began as a start-up, incubated within Northern Metalic.

The company presently has 18 operating locations dedicated to providing specialized supplies as well as industrial hardware to the oil and gas sector. Pumpjack sales and service, valves, fittings, pipe, tubing, flanges  – pipeline, production and industrial. Baron Oilfield Supply has always placed great value on meeting the unique needs of each customer and as a result, has earned the loyalty of its customers and employees alike.

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Northern Metalic Sales


Our Alberta industrial supply operations are based in Grande Prairie, Alberta – an integral hub in the Western Canadian economy. We serve a broad cross-section of industries in the transportation, construction, forestry, mining, oil and gas, institutional and agriculture sectors.

Northern Metalic is both flexible and responsive in our offering of traditional and non-traditional MRO products and related services. Our diverse product inventory is comprised of over 100,000 items, ranging from tire chains to lubricants, from wire rope and rigging to hand tools, from fasteners to chainsaws.

Reliably strong inventory levels. Response and dependable delivery. A long-term approach to customer relations. Expertise. Knowledgeable staff. Quality products.

Northern Metalic is about commitment. Commitment to our people, our customers, our vendors, our communities and our business. This commitment is no less important today than it was over 50 years ago when the company began.

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Visa Trucks

Visa Truck Rentals

Visa Truck Rentals was established within Northern Metalic to fulfill a demand that was being overlooked by the larger national companies. Northern Metalic’s customers needed trucks.  Today, Visa rents, leases and sells vehicles, with a focus on localized customer service. Visa’s fleet is primarily made up of light-duty vehicles and they are experts in project rentals and short-term leasing.

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Side Group Rail


In recent years much of our time and resources have been directed towards responding to a need to move goods into and out of the region by rail. In 1997 the Side Group was approached by CN Rail to service the forestry industry originally moving their OSB product to markets. Since that time, our Rail client list has grown and diversified as have our operations – from our flagship – GP Reload to six separate multi-user facilities moving a multitude of products from rock and sand, grains and fertilizers, to methanol, glycols, wind turbines and pipe.

 Side Group Rail’s current facilities in the region include:

  •  GP Reload
  • GP Regional Logistics Park (GPRLP)
  • Gold Creek Reload – receiving cars December 2017
  • Rycroft Reload #1 and #2 
  • Big Mountain Petro Chemical Industrial Park – In Development
  • Wembley Alberta – rail accessed land inventory
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